SERVICES

Clearly strategic marketing services

We take an insightful, commercially-focused approach to strategy, positioning and go-to-market thinking to help grow your B2B business.

What we do

Strategic marketing services with clear, commercial outcomes in mind

Marketing & Go-to-Market Strategy

Marketing works best when the business is clear on where it’s going and what matters most. We help you build practical, commercially grounded strategies that set priorities, focus effort and turn direction into progress.

We work through market and customer insight, strategic positioning and go-to-market planning. This means looking at where you compete, how you win, and what you need to do differently to grow. You get frameworks that help you focus resource on what drives revenue, propositions that connect with what customers buy, and a plan your team can deliver.

Clear strategic direction. Better alignment between leadership and commercial teams. A GTM plan that works in your market and fits your business.

Positioning & Brand Development

Clear positioning makes sales conversations, marketing activity, investment decisions and market entry work better. We help you define the story, value and differentiation that drive commercial growth.

We develop positioning based on what your customers care about and how they think. This includes the narrative and messaging that works across your business, value propositions that make sense to buyers, and competitive positioning that stands out in the marketplace.

Your positioning becomes clearer and more relevant. Sales teams have better conversations. Marketing becomes more consistent. Customer engagement improves because people “get” what you’re saying.

Commercial & Sales Alignment

When sales and marketing work together instead of in silos, growth becomes easier. When they’re not aligned, you see it in pipeline quality, conversion rates and how consistently your message gets delivered.

We bring sales, marketing and leadership onto the same page, getting everyone working from shared goals. We sort out the messaging so teams tell the same story. We create a plan for hitting revenue targets, build sales tools that people use, and improve how leads get qualified and followed up.

Sales and marketing speak the same language. Pipeline quality gets better. Conversion improves because the messaging is consistent. Teams work together instead of around each other.

Activation & Execution Support

Strategy only matters if it gets delivered. We provide senior-level support to keep you organised, aligned and moving forward.

This is fractional or project-based help with the work that needs doing – running campaigns, rolling out messaging, activating channels and partners, coaching teams, planning quarters. We keep things moving without piling on the pressure.

Plans get delivered consistently. Execution improves. There’s less overwhelm and more structure. Your marketing function gets stronger without hiring a full-time senior person.

READY TO TALK?

Let’s discuss which approach works for your business.

Our approach

Good marketing strategy isn’t complicated, but it does need to be grounded in commercial reality.

We start with insight

We look at your market, your customers and your competition. Not surface-level research, but proper commercial insight that tells us where the opportunities are and what’s getting in the way.

Then we build the strategy

Positioning, messaging and plans that turn insight into action. Clear direction that helps your team make better decisions about where to focus effort and resource.

Finally, we help you activate it

Whether through direct delivery support or by making sure your team has what they need to execute well. Strategy only matters if it gets delivered.

This isn’t about impressive documents that sit on a shelf. It’s about creating clarity, alignment and results. We work collaboratively, embedding ourselves in your team rather than operating at arm’s length.

WHO WE WORK WITH

We work with established B2B businesses turning over £5M+. You’ve built your reputation through quality delivery, but you know growth at the next level needs more strategic marketing.

You’ll recognise your situation if you have complex offerings, multiple product lines, technical solutions, or diverse portfolios. You’re preparing for growth, market expansion, or exit. Your challenge isn’t generating activity, it’s creating the strategic clarity that turns activity into results.

Most of our clients are business owners, CEOs, MDs or Commercial Directors who can make decisions quickly and are ready to invest in strategy, not just tactics.

Working with us

Most engagements start with a conversation about where your business is and what you’re trying to achieve. We’ll talk through your commercial goals, current marketing situation, and specific challenges. This helps us work out which services make sense.

Project-based work

For strategy development or positioning, we run workshops with your leadership team, conduct market and customer research, and develop the frameworks and plans you need. Projects typically run 6-12 weeks with clear milestones throughout.

Ongoing support

For sales and marketing alignment or activation support, we work on a retained basis – embedding with your team weekly, fortnightly or monthly. You get consistent senior-level input without the commitment of a full-time hire.

What you can expect from us

We’re direct about what will work and what won’t. If we don’t think we’re the right fit, we’ll tell you. If there’s a better way to achieve what you’re after, we’ll suggest it – even if it means a smaller engagement.

Case study

Commercial alignment for a training and technology company

Overview
The business had grown steadily on a strong product and reputation, but sales and marketing were operating in parallel. Messaging varied depending on who was in the room. The pipeline was reported differently by different teams. Everyone was working hard but not in the same direction.

What we did
We interviewed the leadership team, sat in on pipeline reviews, and talked to both sales and marketing teams. We worked out where the gaps were, then created a single view of their target customers, unified the messaging, and built a commercial plan everyone could work from.

What changed
Sales and marketing started using the same language with prospects. Pipeline reviews became clearer because everyone was measuring the same things. The leadership team could see what was working. And the sales team stopped rewriting marketing’s messages because they made sense.

See more of our work →